18 Jan 2017 chapin_mustfilms Latest, MustFilms Reebok gets ‘More Human’ \r\n NEW WORK: The Reebok campaign mantra gets a cinematic workout in “Hands”, a minute-long spot directed by Bullitt’s Diego Contreras in the gritty, quasi-documentary style that has defined “Be More Human” since its inception. \r\n Be More Human, Bullitt, Diego Contreras, Hands, New Work, Reebok