MUST is a modern creative-production studio at the intersection of branded content and live experiences.

Founded and led by Chapin Melcher, we’re a dynamic group of creatives that embraces technology, concept & development across all video medias.

Since 2008 we bridge and service Asian and U.S. markets with a global network of top creative and production resources.



355 Wuding Road, 23rd Floor,
Jing’an, Shanghai, 200041

Los Angeles


6021 Washington Blvd.,
Culver City, CA 90232