Porsche - Cayenne 3 China Launch.

Launch Moment (edited)

We were stoked to come on and produce and direct the show and media content for launch for the All New Porsche Cayenne 3. This was Porsche China’s largest ever scale show, set in Chengdu’s Expo Centre. With 32 projectors covering a 2000sqm floor projection, surrounded by 7 x 50sqm LED screens, Must was commissioned to produce and choreograph the entire show, the highlight being the car launch moment – a 6 minute immersive 3D projection mapping.

Selected Stills

  • CLIENT:

    Porsche

  • AGENCY:

    Avant Garde

  • PRODUCTION:

    Must Films

  • DIRECTOR / PRODUCER:

    Chapin Melcher

  • ART DIRECTION:

    Arthur Broome, Jamie Marshall, Nick Losq, Chris Clyne, Jaime Ramos

  • MUSIC COMPOSITION:

    Ben Mauerhoff

  • TECHNICAL DIRECTION:

    Mike Bridgman

  • ON-SITE MANAGEMENT & DIRECTION:

    Martin Van Der Werff, Fransiska Weckesser

  • FILMED ASSETS CINEMATOGRAPHER:

    Simon Thirlaway

  • FILMED ASSETS 1ST A.D.

    Dean Peratsakis

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