Carlsberg - CNY 'Homecoming'
Must Films was commissioned to produce Carlsberg’s first ever Chinese New Year campaign commercial. A 15″ local spot turned into a 30″ regional spot with another happy customer.
“THANKS AND WELL DONE for this project. I think the final result speaks for itself and we’re very happy with it – hope to continue this great cooperation!”
– Han Zantingh, VP marketing, China at Carlsberg Group
30s Version
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CLIENT:
Carlsberg Group
AGENCY:
LOWE
DIRECTOR:
Richard D'Alessio
DIRECTOR OF PHOTOGRAPHY
Richie Kendall
PRODUCTION:
Must Films
POST:
MPC