Project Description

The Ranik Ultimate Fighting Federation, also known as RUFF, is to China what UFC (Ultimate Fighting Championship) is to the US. It is the first, and so far only, licensed mixed martial arts league in China, and it organizes and promotes prizefights throughout the country. We’ve worked with RUFF from the very beginning. Our first project with them is the promotional video. It was a grueling 36-hour shoot in Songjiang studios just outside of Shanghai. Just assembling the octagon took five hours. But take a look at the video and you’ll see that it was all well worth it.

We regularly film fights for RUFF and put together highlight reels for promotional purposes. In addition to video work, we’ve created the entire graphics package for RUFF’s televised fights and live shows – everything from “lower-third” graphics that identify the fighters, sponsor logo loops, fighter intro videos that show their career stats, and more.

Project Details

Client: RUFF
Agency: n/a
Year: 2011
Product: Product TVC + GFX Package – Concent Development – Art Direction – Production – Post-Production – 2D Motion Design – Original Music