Carlsberg - CNY 'Homecoming'

Must Films was commissioned to produce Carlsberg’s first ever Chinese New Year campaign commercial. A 15″ local spot turned into a 30″ regional spot with another happy customer.

“THANKS AND WELL DONE for this project. I think the final result speaks for itself and we’re very happy with it – hope to continue this great cooperation!”
– Han Zantingh, VP marketing, China at Carlsberg Group

30s Version

  • CLIENT:

    Carlsberg Group

  • AGENCY:

    LOWE

  • DIRECTOR:

    Richard D'Alessio

  • DIRECTOR OF PHOTOGRAPHY

    Richie Kendall

  • PRODUCTION:

    Must Films

  • POST:

    MPC

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