MUST is a modern production and creative hybrid at the nexus of branding, entertainment and live experiences.

Founded and led by Chapin Melcher, we’re a dynamic group of creatives that embraces technology, concept & development across multiple media.

In Shanghai since 2008 and L.A. since 2014, we serve U.S. and Asian markets with a global network of creative and production resources.



355 Wuding Road, 23rd Floor,
Jing’an, Shanghai, 200041

Los Angeles


6021 Washington Blvd.,
Culver City, CA 90232