Project Description

We look forward to filming this amateur boxing match every year. And it”s not just for free-flow bubbly, fine food, and the hard hits. White Collar Boxing”s Brawl on the Bund event is for a good cause, and we’ve proudly sponsored our services since its inception in 2008. Our work ranges from highlight reels, graphics packaging and online promos.

The Brawl on the Bund is a popular, semi-annual amateur boxing event for charity. Twice a year, members of Shanghai”s diverse expat community take part in a rigorous three-month training regimen that culminates in a series of prizefights staged at a black-tie gala dinner. Proceeds from ticket sales go to various charitable organizations in China. We’ve proudly provided our services free of charge to folks behind Brawl on the Bund since they got started in 2008. We help to promote the fights by producing viral videos and graphics packages. The idea we”re conveying with this one is “white-collar boxing.” You see a man training hard, jogging through the streets of Shanghai. When he”s finished, he pulls off his gloves, and puts on a suit and tie. In addition to viral advertisements, we film each event and put together highlight reels

Project Details

Client: White Collar Boxing
Agency: n/a
Year: 2011
Product: Digital Promo + GFX Package – Concept + Direction – Production – Post Production – Motion Design – Original Music