Project Description

Launching the brand new Lunar Epic Flyknit shoe in China. Shot with specially enhanced LED suits in a vast open space. This was a stunt to highlight the hi-tech and cool factor of the shoe.

Project Details

Client: Nike
Agency: Wieden + Kennedy Shanghai
Director: Laurent Barthelemy
Production: Must Films, Mt Melvil

Director’s Cut

An extended director’s cut version of the video.