Project Description

Our brief was to launch the Johnnie Walker China Tour with a “bold, progressive and unforgettable” visual show to reinforce the new brand position. To achieve maximum viral effect afterwards as well through the media was our secondary goal. \r\n\r\nProjecting 3D on a curved ceiling was new for us. We integrated with live performances and managed all aspects of the video content; launch videos, interstitial videos, filming and live feed as well as VJ performances throughout the night. The result was a fully immersive live experience where guests were inside a ‘cave’ of 3D mapping like we’ve never done before.

Project Details

Client: Johnnie Walker Rover
Agency: Liquid Impact
Director: Mike Bridgman
Production: Must Films