Project Description

GAP’s latest campaign which launched the brand in Hong Kong and mainland China was titled “Let’s Gap Together”. As part of the launch we produced an large body of work including a series of behind the scenes videos with the celebrity personalities of the print campaign, as well as a launch TVC for cinema screens. The 2D animated TVC brought to life the typographic design work from the print campaign and embodied the all-american spirit of this famous brand to a brand new audience

Project Details

Client: GAP
Agency: Y&R
Director:
Product:  Campaign TVC + Behind the Scenes – Editing / Animation