AARP Caregiver’s Assistance “Tougher than Tough”

April 12, 2017

AARP Caregiver’s Assistance “Tougher than Tough”

Tim K directed this fun AARP spot featuring tough guy Danny Trejo, who “puts out a fire on his arm just by growling at it, shaves with a machete (natch), lifts cars and knits chain mail.”

The ad is an effort to both support, and raise awareness for, men who care for their elderly loved ones. 

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